Ad Group Guidelines & Policies

Ad Group Guidelines & Policies

As an overarching rule, all AdWords advertising should follow the same fundamental principles. Ads should:

  • Clearly and accurately represent your site.
  • Emphasize the unique benefits of your product or service.

Our policies will help you achieve these goals and ensure the effectiveness of your AdWords advertising.

We reserve the right to disapprove any ad for any reason and to modify or amend our policies at any time. Format requirements are also subject to change. Please note that the decisions we make concerning advertising in no way affect the search results we deliver.

Learn more about advertising policies in Lesson 6. Policies and Ad Quality Issues.

Ad Group Best Practices

Just like your campaigns, your ad groups should be organized by common theme, product, or goal. Often, picking keywords and placements can lay the groundwork for your ad group strategy. Think hard about your keywords and placements. When choosing keywords, think of what words someone would use to search for your product on Google. Try writing down every keyword that comes to mind. You can refine them later. Learn more about keywords in Lesson 4. AdWords Targeting and Placements.

Next, group similar keywords together -- such as by a common theme. Each grouping reflects an ad group. For example, if your campaign goal is to sell more coffee beans, logical ad groups might include:

Gourmet coffee beans

Organic coffee beans

French roast beans

Keywords:
  • Specialty coffee
  • Gourmet coffee
  • Gourmet coffee beans
Keywords:
  • Organic coffee beans
  • Decaf organic coffee
  • Natural coffee
Keywords:
  • Decaf French roast coffee
  • French roast coffee beans
  • French coffee beans

Similarly, when choosing placements, consider where your typical customer might be browsing, and target those types of sites for ad placement. Although this lesson is geared toward campaigns that are using only keyword targeting, many of the concepts can also be applied to campaigns that use placement targeting in conjunction with keyword targeting. To learn more, please read the lesson about how keywords and placements work together.

If you find that the keywords or placements in one ad group become unwieldy, split the ad group into two to make them easier to manage.

Finally, give your campaigns and ad groups descriptive names. This helps you manage your account at a high level without memorizing what each of your ad groups contains.

วิธีสร้างโฆษณา และหลักการสร้างโฆษณา

  • Create simple, enticing ads. 
    ง่ายๆ ล่อใจ ชักจูงใจ

    อะไรที่เราต่างจากคู่แข่งของเรา และโปรโมชั่นของเรา

  • Include prices and promotions. 
    ใส่ราคาเข้าไป และโชว์โปรโมชั่นไปเลย

    เมื่อเราแสดงราคาไปแล้ว ถ้าเขาเห็นแล้วไม่สนใจ เค้าก็ไม่คลิ๊ก เราก็ไม่เสียเงินด้วย เป็นการประหยัดไปในตัว  

  • Use a strong call-to-action. 
    ใช้คำเน้นให้น่าสนใจ

    เช่น 
    Buy, Purchase, Call today, Order, Browse, Sign up, and Get a quote

  • Include one of your keywords in your ad text.
    ในโฆษณาควรมี Keywords อยู่ด้วย


  • Choose the best destination URL.
    Review the website you're advertising and find the specific page that has the information or product described in your ad. If users do not find what is promised as soon as they arrive, they are more likely to leave your website. Be sure that any promotions and particular products mentioned in your ad are visible on your landing page.

  • Test multiple ads in each ad group. 
    Experiment with different offers and call-to-action phrases to see what's most effective for your advertising goals. Our system automaticallyrotates ads within an ad group and shows the better-performing ad more often.
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