Monitoring Ad Groups

To monitor your ad group performance, first visit the Home tab in your account. The Home tab provides a comprehensive source of key information. It features:

  • Important alerts and status updates
  • A performance overview with configurable statistics and graphs for your advertising costs, clicks, impressions, CTR, conversion rate, and more
  • Links to helpful tips and other resources to help you get the most out of AdWords

For a more granular look at your ad groups, use the Ad groups tab to monitor specific elements of each ad group. Within the Ad groups tab, you'll notice a performance summary graph that lets you chart two metrics at once over a selected date range. This will provide you with a quick look into how your statistics have changed over time.

Troubleshooting Ad Group Issues

ปัญหาส่วนใหญ่ในส่วนของ Ad Group  นั้นมีหลักๆอยู่สองข้อคือ

ได้คลิ๊กน้อยมาก และ โฆษณาไม่แสดง

There are a few common problems advertisers experience with their ad groups -- two of the most common include not being able to see your ad when searching for it, and not receiving many clicks.

เมื่อโฆษณาไม่แสดง
Can't see your ad
 

อาจเป็นเพราะสาเหตุดังนี้

No billing information: Your ads won't run until you enter valid billing information in your account.
Ad approval status: Make sure your ads are in accordance with our advertising guidelines. If an ad is marked "Disapproved", it isn't showing. Also, ads with the status "Under review" are not eligible to show until they have been reviewed and approved.
Daily budget: If your daily budget is set lower than the recommended amount, the AdWords system may slow or even stop the delivery of your ad for that day in order to stay within your budget.
Geo-targeting: If you don't target your own geographical area, you won't be able to see your ad. (For instance, if you're in London and you've targeted your ads to Tokyo only, you won't see your ad when you search for it in London.)
Language targeting: If your Google interface language isn't included in the languages you're targeting, you won't see your ad.
Campaign ad scheduling: If your campaign has ad scheduling enabled, make sure you are looking for your ad during the days and times when it is scheduled to run.

ไม่มี clicks เลย

ถ้าคุณมี impression จำนวนมากแต่กลับไม่ได้ clicks มากเท่าไหร่ ให้คุณแน่ใจว่าคุณคิดคำโฆษณาได้ถูกต้องดีแล้วหรือยัง ลองแก้ไขคำโฆษณาดู อาจจะได้คลิ๊กเพิ่มมากขึ้นได้ 

ทดลองข้อสอบ การตีความหมายจากข้อมูล
Ad Group Level Data Interpretation

There are multiple ways to monitor account performance. At the ad group level, performance can be viewed using configurable statistics and graphs.

Follow the instructions below to view the performance of a given ad group.

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Go to the Ad groups tab for a given campaign.
  3. Select an ad group by clicking its name in the table.
  4. Set the date range to the last month.
  5. Click the graph button in the toolbar above the table to expand the graph options panel.
  6. Choose Clicks as your primary metric. For your comparison metric, choose Impressions (Impr.).
    ก็คือการเปรียบเทียบกราฟสองเส้น ระหว่าง Clicks และ Impressions

Questions to consider:

  1. Are the two lines well correlated? (เส้นทั้งสองนั้นไปในทางเดียวกันหรือไม่)
    ตอบ ไปในทางเดียวกันอยู่
  2. Are there irregularities in performance over the last thirty days?
    ( มีความไม่ถูกต้องในประสิทธิภาพ ในช่วงสามสิบวันล่าสุดนี้หรือไม่)
    ตอบ ไม่ค่อยมี
  3. User queries impact the number of impressions for this ad group. Do impressions vary by day of week?
    ตอบ 

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