สร้าง และแก้ไข Ad Groups

การสร้าง Ad Groups

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. On the All online campaigns page, click the name of the ad campaign that will contain your new ad group.
    ต้องเข้าไปที่แคมเปญใด แคมเปญหนึ่งก่อน เพื่อสร้าง Ad Group ใหม่
  3. Click the + New ad group link that is just above the buttons at the top of the ad group table.
  4. At this point, you can choose to create your ad group in the context of the tabs in your account (we'll walk you through the steps), or you can click the Switch to one-page form link, which will let you fill in all the relevant information on one page.
  5. If you want continue in the context of your account, name your new ad group. Click Save and continue.
  6. You'll be taken to the "Ads" tab. Choose the type of ad you want to create first, then follow the instructions to create your ad and your destination URL. Click Save and continue. The system will check your ad, then take you to the next page.
  7. You'll find yourself on the "Keywords" tab of your ad group. Enter keywords in the "Add keywords" text box. You can also use the keyword toolto find and add new keywords.
  8. Before saving your keywords, enter your search default bid and automatic placements default bid for this ad group. The bid section will indicate CPC or CPM, depending on which bidding method you have chosen for this campaign. Click Save and finish. The system will check your keywords and then show you your keywords table.

Your new ad group is now active. The ads in this new ad group are available to begin running on the keywords you've chosen. To add managed placements to this ad group, click the Networks tab.

การแก้ไข Ad Groups

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. On the Campaigns tab, click the campaign containing the ad group you want to work with.
  3. Select the Ad groups tab.
  4. Select the checkboxes next to the ad groups you'd like to edit, and click the Edit button. Now you can edit the name, status, and ad groupdefault bids.
  5. Once you've made your change, click Save.

Shortcut: Edit your ad group inline by moving your cursor over certain cells in your ad group table. Here are a few options:

  • Name: Click on the pencil icon next to the ad group's name, and you'll be able edit the name right there. If you click directly on the name, you'll actually navigate into the ad group.
  • Default bid: Click the ad group's CPC and CPM bid and choose a new amount.
  • Status: Click the status icon (a green dot, red cross, or pause symbol) to select a new status for that campaign: Enabled, Paused, or Deleted.
Click the + New ad group button to create a new ad group in your campaign. Other settings, such as location targeting and bidding options, are controlled at the campaign level in your campaign settings. Learn how to edit the components of an ad group in separate help articles: ads,keywords, and placements.

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