Keyword Monitoring & Troubleshooting

4.2 การตรวจสอบคีย์เวริด์อย่างสม่ำเสมอ ใน Google Adwords Monitoring Keywords

การตรวจสอบสถิติของ keywords ใน google adwords เป็นวิธีที่ดีที่สุดในการที่จะรู้ว่า keywords ที่คุณใช้อยู่นั้นได้ช่วยเหลือในธุรกิจคุณมากน้อยแค่ไหน การตรวจสอบสามารถทำได้จาก 2 แหล่งดังนี้

  1. The Quality Score column

ค่าเริ่มต้นในบัญชี Google Adwords นั้นยังไม่มี Quality Score column เราจะต้องเพิ่มเอง

ไปที่แท็บ keywords à columns à customize columns

เลือก "Qual. Score"  แล้วก็ save your changes.

  1. The Keyword Analysis field

ไปที่แท็บ Keyword, click ที่ icon ที่เป็นรูปกล่องคำพูด อยู่ใน คอลัมม์ Status ใน Keywords tab.

Try it Now: Quality Score

Learn how to find a representation of your keywords' Quality Score.

Follow the instructions below to locate a representation of your keywords' Quality Score.

  1. Sign in to your AdWords account at
  2. Select the campaign and ad group.
  3. Click the Keywords tab.
  4. Hover your mouse over the speech bubble in the status column for a given keyword.
  5. Note the Quality Score which appears on a scale from 1/10 to 10/10.
Questions to consider:
  1. How does the Quality Score on a search-based ad affect its performance on the Display Network?
  2. How often is Quality Score calculated?
  3. In general, how will a higher Quality Score affect cost and ad position?

What is 'Quality Score' and how is it calculated?

Quality Score is a dynamic variable assigned to each of your keywords. It's calculated using a variety of factors and it measures how relevant your keyword is to your ad text and to a user's search query.

About Quality Score

Quality Score influences your ads' position on Google. It also affects how many times your ad can show within your set budget. In general, the higher your Quality Score, the better your ad position and the lower your 'costs.'

Quality Score helps ensure that only the most relevant ads appear to users on Google. The AdWords system works best for everybody—advertisers, users, and Google too—when the ads we display match our users' needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.

Quality Score Formula

While we continue to refine our Quality Score formulas, the core components remain more or less the same:

  • The historical clickthrough rate (CTR) of the keyword and the matched ad on Google
  • Your account history, which is measured by the CTR of all the ads and keywords in your account
  • The historical CTR of the display URLs in the ad group
  • The quality of your landing page
  • The relevance of the keyword to the ads in its ad group
  • The relevance of the keyword and the matched ad to the search query
  • Your account's performance in the geographical region where the ad will be shown
  • Other relevance factors

Note that there are slight variations to the Quality Score formula when it affects ad position and first page bid:

  • For calculating a keyword-targeted ad's position, landing page quality is not a factor.
  • For calculating first page bid, Quality Score doesn't consider the matched ad or search query, since this estimate appears as a metric in your account and doesn't vary per search query.

Troubleshooting Keywords

If a keyword underperforms, its Quality Score will decrease and it may become ineligible to trigger your ads for certain search queries at its current cost-per-click (CPC) bid. This most often happens to keywords that are very general and therefore do not perform very well. For instance, a keyword with a low Quality Score may only be eligible to trigger ads on certain variations of your broad- or phrase-matched keywords.

To monitor your keyword's performance, check the Quality Score column on the Keywords tab of your Ad Group Details page. Or, to get a detailed view of performance and Quality Score, click the speech bubble icon next to any keyword, and more information will appear.

If your keyword has a poor Quality Score and isn't accruing much traffic, try following these optimization tips to improve your Quality Scores, or try raising the keyword's CPC bid. We want to give users a positive ad experience while keeping your costs low, so we encourage you to try optimizing your account before increasing your bids.